case study

toyota service
tracker +
scheduler

In 2015, the Toyota Owners digital experience had become
mainly a mechanism to serve maintenance coupons to
customers. As Toyota’s digital agency, Saatchi & Saatchi
challenged its design team to create meaningful digital
solutions for Toyota Owners.

Challenge

drive new business opportunities

Saatchi and Saatchi simply challenged its design team to come up with
more innovative ideas for the Toyota Owners experience. I paired up
with a Senior UI designer to propose an idea for creating a more
seamless service experience at dealerships.

THE IDEA: SERVICE TRACKER AND SCHEDULER

Getting your vehicle serviced from a dealer is subject to any number of pain points.
Available times, length of service, transparency of needed repair work, and ease of
getting a loaner vehicle all have the potential to frustrate and lose customers.

The Toyota Owners App could offer a convenient experience with scheduling service,
taking out a loaner car and tracking progress.

My partner and I were also very conscious to create an idea that could be built
progressively. We fully recognized that changing process, software and adding NFC
sensors could be challenging for dealerships to implement all at the same time.

VERSION 1.0 / MVP
Notifications based on service history, time and location

Send notification to a Toyota owner whose service is due in 30 days. Remind
them to schedule the service and also how long it will take

Present the guest with some options for open times / dates at Preferred Dealer.
Provide phone number to schedule appointment.

VERSION 2.0
Notifications based on service history, time and location

Send notifications to a Toyota owner whose service is due in 30 days. Remind
them to schedule the service and also how long it will take

App shows a calendar view for guests to pick a day, which gets sent to dealers.
Dealers can then send back a confirmation notification or email.

VERSION 2.0
Request shuttle service

Allow guests to notify the dealership if they will require shuttle service.

VERSION 2.0
Reminder and greeting notifications

Send notification to guest the day of their service. Tap into location info to let them
know how long traffic will take.

VERSION 2.0
Checklist of services + time estimates

During the service, Toyota owners can have more transparency on what’s being
done.

The app provides a static list of all items to be worked on and estimate time of
completion based on mileage.

VERSION 3.0
Notifications based on service history, time and location

Send notifications to a Toyota owner whose service is due in 30 days. Remind
them to schedule the service and also how long it will take

App automatically provides the user’s calendar info and syncs it with the
dealership schedule to provide the earliest date available.

VERSION 3.0
Get a loaner car or a free shuttle pick up

Toyota owners using the app scheduler are offered a free shuttle pick up service or
the opportunity to take out loaner cars.

Allow users to book the free shuttle in the app right after they schedule the service.

Offer users the opportunity to take out loaner cars. This will require dealer
agreement.

VERSION 3.0
Reminder + Greeting Notifications

Send notification to users the day of their service. Tap into location info to let
them know how long traffic will take

Use iBeacon or Geo-fencing to send users personal welcome messages when
they’re in the dealership.

VERSION 3.0
Apple Pay

When the service is done, Toyota owners are notified on the phone along with the
opportunity to use Apple Pay.

VERSION 3.0
Service Timeline Tracker

During the service, Toyota owners can have more transparency on what’s being
done.

Provide dynamic, real time progress in a timeline with payment information