Role: UX and Design Direction, Designer
My team was tasked with creating a second version of Rent.com’s already successful iPhone app. I provided creative direction while managing a team of visual and UX designers.
Screen Flow Diagram
Creating a robust visual representation of screen flows was highly beneficial for both stakeholders and developers.
One significant enhancement that has taken place since the original design is the addition of a map based search functionality. I worked with our in-house development team to research, design and implement this. I also oversaw the design of a series of onboarding screen for the app. I conducted user tests on multiple variations with pre-release builds prior to launch.
Most major KPIs saw an instant lift upon release. The team also saw significantly better feedback in post launch user tests in comparison to our fist version. The app rating also improved by an entire star shortly after release.