Toyota Owners Redesign

Role: UX Lead Overview Toyota was looking to expand it’s mobile reach for their Owners site. I lead Saatchi’s UX efforts to fulfill Toyota’s need by designing a responsive website. The result– a pleasant and simple multi channel experience for Toyota Owners utilizing the content and functionality of the existing site. Sketches Prior to creating […] User Research

Role: Director Overview Good products start with good research. Here are some samples from user interviews and diary studies I’ve spearheaded. Combined with ongoing market research these provide solid building blocks for user centered products. User Diary Partnering with I oversaw the development of a diary study that recorded the actions and emotions of […] Redesign

Role: UX and Design Direction, Designer Overview With upwards of 30 percent of it’s 3 million monthly visits coming from mobile devices took a big step into the mobile space with the launch of a responsive website. I initiated the redesign of the consumer interface to be more usable on desktops, laptops, smartphones, and […]

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