Carvana User Research

Role: UX Lead Overview In order to kick off a major redesign effort at Carvana I lead a significant research effort. This was an immersive effort that combined qualitative and quantitative research. The end result helped create a design roamap for new features, layouts and site aesthetic. Cross Functional Brainstorm Sessions I lead a series […]

Toyota.com

Role: UX Lead Challenge Improve engagement on Toyota’s model detail pages. Synthesizing Data Points To properly kick the project off I aggregated multiple research sources. Reviewing analytics, user tests and a JD Power survey provided the team with a good jumping off point in redesigning these experiences. The team was able to cross check pain […]

Toyota Owners Website

Role: UX Lead Challenge Create a mobile first website for Toyota Owners that leverages existing content and improves usability across all devices. Ideation Prior to creating wireframes I sketched the site sections where the layout or functionality needed significant change. This helped to quickly focus ideas early in the process as well as create a […]

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