Role: UX Lead Challenge Improve engagement on Toyota’s model detail pages. Synthesizing Data Points To properly kick the project off I aggregated multiple research sources. Reviewing analytics, user tests and a JD Power survey provided the team with a good jumping off point in redesigning these experiences. The team was able to cross check pain […]

Toyota Owners Website

Role: UX Lead Challenge Create a mobile first website for Toyota Owners that leverages existing content and improves usability across all devices. Ideation Prior to creating wireframes I sketched the site sections where the layout or functionality needed significant change. This helped to quickly focus ideas early in the process as well as create a […] User Research

Role: Director Challenge Provide with a wide reaching foundation of user research to educate the development of best in class digital products. User Diary Partnering with I oversaw the development of a diary study that recorded the actions and emotions of five people searching for an apartment. The study included daily journal entries, […]

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